{"id":261,"date":"2026-05-27T15:30:40","date_gmt":"2026-05-27T15:30:40","guid":{"rendered":"https:\/\/cecilievanderputten.com\/?page_id=261"},"modified":"2026-06-08T13:09:00","modified_gmt":"2026-06-08T13:09:00","slug":"aldi","status":"publish","type":"page","link":"https:\/\/cecilievanderputten.com\/index.php\/aldi\/","title":{"rendered":"Aldi"},"content":{"rendered":"\n
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C\u00e9-clique production<\/h6>\n\n\n\n
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J\u2019ai r\u00e9alis\u00e9 un rebranding<\/strong> complet d\u2019Aldi en marque de voitures \u00e9lectriques en repensant son logo et son identit\u00e9 visuelle pour un univers plus moderne et innovant. J\u2019ai \u00e9galement cr\u00e9\u00e9 des visuels de mise en situation afin de projeter la marque dans ce nouveau positionnement et assurer la coh\u00e9rence de l\u2019ensemble.<\/p>\n<\/div>\n\n\n\n

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Recherche de logo<\/h2>\n<\/div>\n\n\n\n

Avant de choisir le logo final, j\u2019ai explor\u00e9 plusieurs pistes graphiques afin de comparer diff\u00e9rentes directions et retenir l\u2019identit\u00e9 la plus coh\u00e9rente avec le projet.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Mise en situation<\/h2>\n\n\n\n

J\u2019ai ensuite appliqu\u00e9 le logo sur un support publicitaire afin de montrer son utilisation et son impact en situation r\u00e9elle.<\/p>\n<\/div>\n\n\n\n

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